Everything you need to know about our visual identity
A living brand document
The Business Sweden brand & design guidelines is a living document of the visual essentials of our corporate identity. Here you can find the fundamentals and the brand elements that make up our identity as well as inspiration and guides for various applications.
Brand elements
Logotype
The Business Sweden logotype is our hero brand asset and the foundation for our identity.
Black is the core identity colour for Business Sweden. This is complemented by secondary colours which bring a smart, warm, and premium feel to the brand.
